News

1. The world's leading mixed martial arts organization UFC announced a partnership with Revlon's fragrance brand Curve for Men to become the official fragrance partner of the UFC. This marks the first time the UFC has introduced a marketing partner in the fragrance category, introducing a new avenue of publicity for the fragrance category.

2. Give Back Beauty has obtained the Mercedes-Benz Perfume licensing Agreement and will be responsible for the creation, production and distribution of Mercedes-Benz perfume. Give Back Beauty's Prestige division also includes perfume licenses for luxury brands such as Zegna, Elie Saab and Chopard.

3. Charlotte Tilbury has partnered with IFF's master perfumers and neuroscience experts to create a new line of fragrances that "uses artificial intelligence and IFF's proprietary analytical tools" and offers perfumers innovative combinations of ingredients designed to evoke a range of emotions.

4. According to the data of the National Bureau of Statistics, the total retail sales of cosmetics in the first three months of 2024 reached 108.6 billion yuan, an increase of 3.4% year-on-year. According to the data, China's beauty cosmetics and toiletries from January to March accumulated imports of 74256.5 tons, down 17.1%; The cumulative import value from January to March was 25.89 billion yuan, down 17.2% year on year.