【品牌故事】Brand History

        Shu Uemura（植村秀）的品牌源於其品牌創始人，世界著名化妝大師植村秀先生，品牌至今已有40多年歷史。 身為殿堂大師級的彩妝藝術家，植村秀先生被譽為「將化妝升華為藝術的第一人」。秉持著「自然，科學，藝術」的精神，以及植村秀先生的經典理念「美麗妝容始於完美肌膚」，Shu Uemura（植村秀）品牌堅持不斷地創新推出高效的護膚產品、潮流的彩妝產品和優質專業的化妝工具，簡約而內涵豐富。 Shu Uemura（植村秀）的護膚系列萃取天然植物精華與室戶岬200米處的海洋深層水，遵循肌膚的自然循環，自然呵護肌膚。5款植物配方，針對不同膚質以及季節變換的需求。
       其彩妝系列以護膚配方為基礎研發而成，高度親和肌膚，色彩飽和度高，令妝容亮麗持久。最為明星的泡沫隔離底妝液自1990年起不斷突破創新科技，現已更新至第八代產品，空氣般輕盈的泡沫，打造完美的零毛孔美肌。 Shu Uemura（植村秀）認為，「每一張臉都是一塊充滿生命力的畫布，只有擁有完美的膚質，才能讓藝術家在這張稱之為肌膚畫布上創作出美麗的作品。」基於這個肌膚畫布原理，Shu Uemura（植村秀）致力開發出一系列締造完美肌膚和美麗妝容的產品。

        Shu Uemura's brand originates from its founder, the world famous makeup master Mr. Shu Uemura, and the brand has a history of more than 40 years. As a master makeup artist in the temple, Mr. Shu Uemura is known as "the first person who sublimated makeup into art." Adhering to the spirit of "nature, science, art" and Mr. Shu Uemura's classic concept of "beautiful makeup begins with perfect skin", Shu Uemura brand insists on constantly innovating and launching efficient skin care products, fashionable makeup products and high-quality professional makeup tools, simple and rich in content. Shu Uemura's skin care line extracts natural plant extracts from the deep ocean water 200 meters from Muto Promontory to follow the skin's natural cycle and naturally care for the skin. 5 plant-based formulations for different skin types and seasonal needs. 

       Its makeup line is based on skin care formula, which is highly skin-friendly and has high color saturation, making makeup bright and lasting. The most famous foam primer has been breaking new technology since 1990, and has now been updated to the eighth generation of products, air light foam, to create the perfect pore free beauty. Shu Uemura believes that "Every face is a living canvas, and only with perfect skin can an artist create beautiful works on this so-called skin canvas." Based on this skin canvas principle, Shu Uemura is committed to developing a range of products that create perfect skin and beautiful makeup.

    植村秀 琥珀卸妆油  Shu Uemura Amber makeup remover oil

     这款卸妆油是亲肤的羊绒质地，上脸完全不会有什么摩擦感，不会有损伤肌肤的感觉。虽然是油状但是上脸很清爽，溶解彩妆的速度非常快，而且卸的非常干净，最重要的是它养肤的功效，里面添加了双重精粹，可以促进后续护肤品的吸收。

     This oil is skin-friendly cashmere texture, the upper face will not feel any friction, will not have the feeling of damage to the skin. Although it is oily but the upper face is very refreshing, the speed of dissolving makeup is very fast, and the discharge is very clean, the most important is its skin-nourishing effect, which adds double essence, can promote the absorption of follow-up skin care products.

       植村秀 小方瓶粉底液  Shu Uemura small square bottle liquid foundation

       半雾面的高级妆效，一整天都不会氧化暗沉，遮瑕力度也很好，不用担心长时间待妆氧化，持妆时间长，质地细腻，非常容易推开，上脸也很丝滑，不卡粉并且流动性很好，轻薄无负担不用担心闷痘。

        Semi-fog advanced makeup effect, will not be oxidized dark all day, concealer strength is also very good, do not worry about a long time to be oxidized, hold makeup for a long time, delicate texture, very easy to push, the face is also very silky, not card powder and fluidity is very good, light and no burden do not worry about stuffy acne.

    植村秀 砍刀眉笔  Shu Uemura machete eyebrow pencil

     扁扁宽宽的笔头特别好画眉毛，好上色不结块，而且笔芯很密实，非常耐用，易塑性强，自然妆效不易脱妆，非常耐用。这款眉笔能轻松勾勒出精细而稳定的眉形，可以为整体的妆容增添几分魅力。

     The flat and wide pen tip is particularly good for eyebrows, good coloring without clumping, and the pen refill is very dense, very durable, easy to plasticity, natural makeup is not easy to take off makeup, very durable. This pencil makes it easy to create a fine and steady brow shape, which can add some charm to the overall look.